Google Creates Another ‘Buzz’ For Agents
by Greg Vincent, on 12th February, 2010
Aside from what Google have been doing with real estate on Google Maps, there is a real ‘buzz’ happening in the world of email, because Google has just released Google Buzz.
Recently, I’ve met with a number of progressive agencies who are using a range of Google’s free tools & applications for their office intranet.
These agents are storing documents, brochures & promotional material in Google Docs. Using Google’s calender for scheduling appointments and Google reader for keeping up to date with what’s happening within their marketplace & real estate in general.
Agents can still run an email adresses linked to the domain name of their company website, but I see a time where agents will use a @gmail.com address instead.
When you look at ‘Buzz’ you’ll see that Google has now developed a whole new user experience with email.
I believe that the sharing, mobility, social networking capabilities and the whole end user experience of ‘Buzz’ will start a surge of users over to gmail, which in turn will provide a greater opportunity for agents to network and build extensive, engaging databases.
When you look at what gmail has transformed into, it’s no wonder some IT consultants are suggesting agents use Google’s tools to help run a real estate agency, rather than wasting money trying to reinvent the wheel.
I’m interested to hear what the Gen Y agents think about it & whether they would switch to gmail or not? Or alternatively, whether they already have gmail & what the think about ‘Buzz’..
