Online Marketing 2010: The year for online video
Posted at January 11, 2010Yes. Everywhere you look people are making predictions for 2010 and reflecting on 2009.
Some people are reflecting on the 2000’s and predicting trends for the decade ahead. I thought rather than share my thoughts on how important video will be for online marketing this year, I’d share with you the thoughts of others…
More marketers will increasingly embrace online video advertising.
Geoff Ramsey, Emarketer.com
2010 will see a further increase of video used on websites forming part of their sales message. Anecdotal evidence shows that adding video to a website can significantly improve a website’s conversion rate, and in an environment where conversion rates effect the amount that advertisers can spend on online advertising, online videos will quickly take off.
Alex Cleanthous, WebProfits.com.au
Everyone wants to create a “viral” video. Sure, a viral video is a marketing weapon if you can do it, but the real benefit of video to marketers in 2010 is content
David Siteman Garland, blog.therisetothetop.com
Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!
Patrick Moran, Mashable.com (Dec 9, 2009)
30 second commercials just don’t work in the online video world, and 2010 is the year that brands realize that. Brands that don’t realize it will see lackluster video performance and either decide that online video doesn’t work for them, or go back to the drawing board.
Matt Balek, VidiSEO.com
Joe Pulizzi, blog.junta42.com
The following quotes were all found in Joe’s list of 100 Social Media & Content Marketing Predictions for 2010
With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle. Ian Lurie
“More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects.” Mike Volpe from Hubspot.tv
“Online video will emerge as the most important tool for marketers in 2010.” David Meerman Scott
Here is a very handy slideshare presentation that also sheds some light on the importance of video in 2010…
Whether you realise it now and be someone who takes action on this early, or ignore this reality and decide to play catch up later on in the year, online video is now a critical and must have element for all businesses hoping to achieve greater results this year.
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